Iconic Moments

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Limited-edition prints and digital collectibles that celebrate creative process.

Norman Rockwell. Waiting for the Art Editor, c. 1970. Color Study. Oil on Board. Norman Rockwell Museum Collection.© 1970 Norman Rockwell Family Agency. All rights reserved.

Limited-edition prints and digital collectibles that celebrate creative process.

Studio Sessions: The Norman Rockwell Collection dives deep into the artist's archive of images and process works created through the mid-twentieth century. Produced in partnership with the Norman Rockwell Museum and the Norman Rockwell Family, the collection brings never-before editioned works to the public and to the blockchain for the first time.

Louis 'Louie' J. Lamone (1918-2007) Waiting for the Art Editor, c1960. Reference Photo. Norman Rockwell Museum Digital Collection.t.© 1960 Norman Rockwell Family Agency. All rights reserved.

I love to tell stories in pictures. For me, the story is the first thing and the last thing.

- Norman Rockwell

I love to tell stories in pictures. For me, the story is the first thing and the last thing.

- Norman Rockwell

STUDIO SESSIONS: THE NORMAN ROCKWELL COLLECTION

Rockwell's paintings and illustrations have become ingrained in American popular culture. What is less known is that virtually every Rockwell artwork was orchestrated with a multi-step artistic process: thumbnail sketches, staged photography sessions, painted color studies, and full-scale drawings.

When viewed alongside the eventual masterpiece, these process works offer unparalleled insights into the imagination and intent of one of the twentieth century's most influential artists. "His creative process was meticulous, each stage a labor of love," says Margaret Rockwell. "Studio Sessions resonates deeply with our family, as it not only captures and communicates the intent behind Norman Rockwell’s art, but also the spirit of the artist himself. "

Louis 'Louie' J. Lamone (1918-2007) Waiting for the Art Editor, c1970. Reference Photo. Norman Rockwell Museum Digital Collection.t.© 1970 Norman Rockwell Family Agency. All rights reserved.

HOW IT WORKS

Expanding Rockwell's Legacy

Eight curated pieces that explore the beloved illustrator's creative process.

Each purchase includes a limited-edition print and matching digital collectible (NFT) that also serves as a certificate of authenticity. The editions are authenticated by Norman Rockwell Museum and the Norman Rockwell Family.

LIMITED-EDITION PRINT

8 limited-editions
Archival pigment print on Hahnemuhle paper
Hand-numbered and certified by Norman Rockwell Museum and Norman Rockwell Family

CERTIFIED DIGITAL ARTIFACT

8 limited-editions
Ownership grants access to future Studio Session releases
Details about original artwork, collection, and certification from Norman Rockwell Museum & Family inscribed in metadata

Studio Session 1

Norman Rockwell. Waiting for the Art Editor, c. 1970. Oil on Canvas. Private Collection.© 1970 Norman Rockwell Family Agency. All rights reserved.

Waiting for the Art Editor: An exploration of art influence and the inevitable emergence of new artistic generations

The program opens with a curated collection of eight limited print and digital editions of Rockwell’s artistic studies and process works that contributed to the painting Waiting for the Art Editor (1970). In this work, painted when Rockwell was 77, Rockwell recounts the experience of a young artist visiting an art editor, just as he visited the Saturday Evening Post’s editor George Horace Lorimer in 1916 at the age of 22. Sitting on a sofa upright in a well-appointed art editor's lobby, the young artist’s body language, clothing style, flowing auburn hair and wistful expression give him an aura of youthful optimism.

In contrast, sitting on the right, is an older artist, smartly dressed in a pin-striped suit, holding a cane, and hunched slightly forward. In envisioning this scenario, Rockwell may have been thinking of friend, mentor, and New Rochelle, NY neighbor, J.C. Leyendecker (1874-1951), twenty years Rockwell’s senior and a popular Post cover artist at the time. On the wall hangs a reproduction of the Old Testament Prophet Isaiah from Michelangelo’s Sistine Chapel, c. 1511, which served as the inspiration for Rockwell’s 1943 Post cover, Rosie the Riveter. The two artists sit side-by-side with their portfolios, waiting as equals for the editor's review. The scene both reflects on Rockwell’s personal evolution as an artist, honors previous generations of influential artists that came before, and celebrates the arrival of a new generation.

A NEW KIND OF ART RELEASE

A future-forward art collaboration between Iconic, Norman Rockwell Museum, and the Norman Rockwell Family

A New Concept

By harnessing the power of blockchain, Studio Sessions carries Rockwell's artistic practice into the 21st century, offering a new generation of collectors the opportunity to own a piece of art history.

Expanding Access

The works in the collection reveal Rockwell's eye for detail and offer unparalleled insights into the imagination and intent of one of the twentieth century's most influential artists.

The Full Impact

Proceeds will benefit the Museum’s mission to conserve and present illustration art, ensure broad public access, and inspire scholarship around published imagery in society. They will also support the Rockwell Family’s stewardship of the artist’s work and legacy.

Our Partners

Norman Rockwell Museum

The Norman Rockwell Museum illuminates the power of American illustration art to reflect and shape society, and advances the enduring values of kindness, respect, and social equity portrayed by Norman Rockwell. It seeks to educate, enrich, and inspire a diverse, inclusive, and equitable world. Founded with the help of Norman and Molly Rockwell and located in Stockbridge, Massachusetts, the Museum holds the world's largest and most significant collection of Rockwell art, archival materials, and memorabilia, along with more than 20,000 works by noted American illustrators.

The Norman Rockwell Family

Norman Rockwell’s three sons established the Norman Rockwell Family Agency to promote, protect, and preserve their father’s art and his legacy.